Monday, May 9, 2011

Combining Pay-Per-Click Advertising and Organic Search

The ultimate marketing strategy is usually a nice balance of both PPC and organic search.  You can start driving traffic to your site now through pay-per-click while gradually building organic search rankings.  As the site starts to rank highly for certain keywords in organic search, you may decide to stop bidding on those keywords on the PPC side.

In the end, no single advertising method is perfect for everyone.  It all depends on your urgency to get sales, the amount you're willing to invest in your site and your long-term goals for your website.  Whatever your situation, AtoZ Financials can customize a package that builds targeted traffic and increases sales while working within your constraints.
Contact us today for a free basic analysis and quote for organic SEO or PPC optimization services.


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